Early access. The session is free for now.

Integrated with Notion

Dare to take the rabbithole.

Brand Surface takes founders into the rabbithole of the idea their company actually runs on, and brings up a strategy you can build on.

See an example
What we do

One session to find out the big idea of your startup.

Two of the artifacts you walk away with. Five more live in the workspace.

Strategy statements illustration

Strategy statements

Vision, mission, and positioning written in your own voice. Sharp enough to brief a designer with on Monday morning.

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Core values illustration

Core values

Three to five behavioral values. The kind you hire by, fire by, and decide by. Not the kind that sit on a careers page.

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Transcripts illustration

Transcripts

Every word you said, kept verbatim. Raw material for About Us copy, hiring notes, designer briefs. Yours forever.

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Private Notion document
Notion portal

Receive a private Notion Doc.

Your full strategy lands as a structured Notion workspace. Read it, share it, or duplicate it into your own Notion in one click. The link is yours to keep.

See Notion portal example
Share with team

Share it with your team.

One link, your whole team. Co-founders, designers, your next hire. Everyone reads the same source of truth. No PDFs to maintain, no versions to chase.

Sharing the strategy with the team
How it works

Just like another discovery questionnaire.

Except this one adapts to your answers. Twenty-five questions that pull on threads, push past the easy answers, and end with a strategy you can actually ship.

Step 1

Tell us about your startup

Company name and stage. That is the whole form. Then the session begins.

Step 2

Answer the questions

Twenty-five questions that adapt to what you say, pulling on threads and pulling you deeper into the rabbithole when something matters.

Step 3

Get your strategy

A complete strategy, a Hiring Compass, and your full transcript. Delivered the minute you finish.

Get started

Start the discovery.

Two fields to begin. Twenty-five questions, thirty-five minutes, and a strategy your team can ship.

About 35 minutes of focused time.